Apollo Looks At Blackstone’s SeaWorld

Target: SeaWorld Parks and Entertainment

Price: $4 billion

Sponsor: Apollo Global Management LLC

Seller: The Blackstone Group LP

SeaWorld Parks and Entertainment, which is exploring a sale, has attracted early buyout interest from private equity firm Apollo Global Management LLC and amusement park operator Six Flags Entertainment Corp., three people familiar with the matter told sister news service Reuters.

Orlando, Fla.-based SeaWorld, controlled by private equity firm The Blackstone Group LP (BX.N), filed for an initial public offering in December but is also in talks with potential buyers in what is known as a “dual track” process, Reuters reported previously. Apollo, which got into the resort and leisure business with its $262 million acquisition of Great Wolf Resorts in 2012, and Six Flags, the largest regional theme park operator in the world, are among several potentially interested parties, according to the sources.

The process is largely limited to a small group of industry players that have experience in the sector, one source said. A deal could value SeaWorld, known for its killer whale mascot Shamu, at about $4 billion, based on the financials of its publicly listed peers, such as Six Flags and Cedar Fair LP.

Blackstone acquired SeaWorld from beer giant Anheuser-Busch InBev SA for $2.3 billion in December 2009, according to Blackstone’s Web site. Blackstone and Apollo declined to comment, while Six Flags was not immediately available. The sources asked not to be named because the process is not public.

A public offering for SeaWorld remained the more likely route since it would come at a time when shares for amusement park operators are trading at healthy levels, one source said. Established operators in the U.S. theme park industry host about 315 million visitors per year and have proven resilient in a weak economy as parents still turn to them for family vacations.

SeaWorld owns 11 theme parks, including those with the SeaWorld, Busch Gardens and Sesame Place brands, and cares for more than 67,000 animals.

Soyoung Kim and Olivia Oran are correspondents for Reuters in New York.