Brant-Westerberg launched

Ives Brant, ex-editor in chief of Tornado Insider, has launched Brant-Westerberg with Steve Westerberg, a senior sales and marketing executive previously with AOL-Time Warner, Conde Nast, CBS and Tornado Insider. According to Brant: “Our mission is to accelerate your first revenues in the US, create your initial market presence, and greatly lower the risk of international expansion for you.” This is borne out of an understanding during his time at Tornado that many European technology company CEOs hold back from North America, due to limited resources, a lack of direct experience in the US and their concerns about the level of competition and risk.