The firm, Bookend Capital LLC, will be based in New York, Panos said in a statement on Monday.
Bookend Capital plans to invest $5 million-$30 million per transaction in food, beverage, beauty and apparel companies.
Here’s the press release:
NEW YORK–(BUSINESS WIRE)–Alexander S. Panos announced today the launch of Bookend Capital LLC (“Bookend”), a private investment firm targeting the branded consumer sector. Bookend is initially investing personal and pledged capital.
“With Bookend, we will support a next generation of brand-builders.”
Bookend plans to invest $5 – 30 million per transaction in food, beverage, beauty and apparel companies with revenue of $10 – $80 million.
Prior to founding Bookend Capital, Mr. Panos was a General Partner and Managing Director at TSG Consumer Partners, as well as a member of its investment committee. He joined TSG’s predecessor company, The Shansby Group, in 1998. He was a board member of Smart Balance, NV Perricone, Harry’s Fresh Foods, Island Oasis, PopChips and Stumptown Coffee Roasters. Prior to joining The Shansby Group, Mr. Panos was an investment banker at Bear Stearns and Merrill Lynch. He holds a BS and an MBA, both from the Wharton School at the University of Pennsylvania.
“I have been fortunate to have had successful partnerships with so many trailblazing founders and CEOs,” said Mr. Panos. “With Bookend, we will support a next generation of brand-builders.”
About Bookend Capital LLC: Bookend Capital was founded in 2015 by Alexander S. Panos. Bookend invests in food, beverage, beauty and apparel companies, and works closely with management teams to build strategic value. Bookend is based in New York City. For more information, please visit our website at: www.bookendcapital.com