Exit watch, week of Oct. 15, 2007

NBC snags Oxygen Media

NBC Universal

has agreed to buy Oxygen Media, a cable television network aimed at women, for about $925 million. The deal is expected to close next month. Oxygen was founded in 2000 by Oprah Winfrey and TV industry veterans Geraldine Laybourne, Marcy Carsey, Tom Werner and Caryn Mandabach. The company raised more than $320 million from AOL/Time Warner, L Capital Management and Vulcan Capital.

Halyard Capital earns big return on Tranzact sale

Veronis Suhler Stevenson

has agreed to acquire Tranzact from Halyard Capital, for $185 million in cash. The deal represents a 12x return for Halyard. The New York-based private equity firm, which invests in media, communications and business services companies, formed Tranzact in 2003. Tranzact is a Fort Lee, N.J.-based provider of customer acquisition marketing services for the financial services, media and telecom markets. Company management will retain an ownership position, following the VSS acquisition.

McAfee pays $350M for Safeboot

Summit Partners

has agreed to sell enterprise security software vendor SafeBoot NV, based in The Netherlands, to security software company McAfee Inc. (NYSE: MFE) for $350 million in cash. Summit acquired a majority stake in SafeBoot in late 2005 from ABN Amro Capital for $47 million. The sale is expected to close later this quarter.

ICAP pays $247M for Traiana

ICAP PLC (LSE: IAP), an inter-dealer broker, has agreed to acquire Traiana Inc., a New York-based provider of automated post-trade processing services to financial institutions. The deal is valued at $247 million, including $238 million in cash and $9 million worth of ICAP shares that will vest within four years. Traiana has raised more than $45 million since 2000 from such firms as Gemini Israel Venture Funds, Israel Venture Funds, Sequoia Capital, Evergreen Venture Partners, Eastman Ventures and Pitango Venture Capital.

SendMe hears the call to buy Mbuzzy

SendMe, a San Francisco-based mobile media company, has acquired Mbuzzy, an off-portal mobile community for the U.S. market. No financial terms were disclosed. SendMe has raised $6 million in VC funding from Spark Capital and True Ventures.

Oracle to buy LogicalApps

Oracle (Nasdaq: ORCL) has agreed to acquire LogicalApps, an Irvine, Calif.-based provider of automated governance, risk and compliance controls management solutions. No financial terms were disclosed. LogicalApps has raised $18 million in VC funding from Sequoia Capital and Mission Ventures.

Rocket acquires SmartDB assets

Rocket Software

, a Boston-based developer of enterprise infrastructure products, has acquired the assets of SmartDB Corp., a Menlo Park, Calif.-based software developer whose flagship product is an IT workbench that helps simplify data conversions and interface projects. No financial terms were disclosed. SmartDB had raised more than $7 million in VC funding since 2001 from such firms as 3i Group, Novus Ventures and Rocket Ventures (3i was no longer listed on the company’s website).

TI scoops up PowerPrecise

Texas Instruments Inc.

(NYSE: TXN) has acquired PowerPrecise Solutions Inc., a Herndon, Va.-based fabless portable power management IC solutions company. No financial terms were disclosed. PowerPrecise has raised an undisclosed amount of VC funding from Intel Capital, OnPoint Technologies, PTI Ventures and VentureTech Alliance.

MSNBC buys Newsvine

MSNBC announced last week that it has acquired Newsvine Inc. for an undisclosed price. Newsvine, a Seattle-based provider of online news content solutions, raised about $5 million in startup funding in late 2005 from Second Avenue Partners.

Satmetrix acquires Informative

Satmetrix Systems Inc.

, a Foster City, Calif.-based provider of applications and consulting services to improve customer loyalty, has acquired Informative Inc., a South San Francisco-based provider of interactive online solutions for engaging customers in order to drive loyalty. No financial terms were disclosed. Informative had raised about $75 million from such firms as New Enterprise Associates, Walden International, Apex Venture Partners, Sevin Rosen Funds, Crystal Internet Venture Fund, BlueRun Ventures, Levensohn Venture Partners and Global Catalyst Partners. Satmetrix has raised about $30 million in VC funding from such firms as Aspen Ventures, Sutter Hill Ventures, Stanford University and Siebel Systems.

Yahoo gets OK on BlueLithium purchase

Yahoo Inc.

(Nasdaq: YHOO) has received federal antitrust clearance for its $300 million cash acquisition of BlueLithium Inc., a San Jose, Calif.-based operator of an online ad network. BlueLithium raised an $11.5 million VC round in 2005 from 3i Group and Walden Venture Capital.