Frog Capital, the UK growth capital firm, has led a £5m round in eCommera, a UK e-commerce business.
Existing shareholder and UK private equity form West Coast Capital returned to back the company, which will use the money raised to expand both the company’s range of services and its geographical coverage.
Frog Capital’s Managing Partner, Mike Reid, said: “eCommera has found a highly attractive sweet-spot. E-commerce is now critical to retailers, and the eCommera service directly meets their needs. The front line ‘been there, done it’ experience of the eCommera team is unsurpassed in Europe. With several deal wins this year already, and more to come, this business has great momentum.”
It is Frog’s first deal since it doubled its stake in SiC Processing, a German recycling specialist in June, and it second deal since it changed its name from Foursome Investments and expanded its capital under management to €100m in March.