Matrix invests in FootFall

Investee Company – FootFall Ltd

Investee Company Business Type – Provides people counting solutions and related information services

Type of Financing – Expansion

Equity Providers – Matrix Private Equity, Quester Capital Management, NewMedia SPARK, Advent Venture Partners

Equity Leader (Individual) – Mark Burgess

Debt Providers – N/A

Debt Type – N/A

Debt Leader (Individual) – N/A

Equity Amount – £2.65 million

Total Deal Value – £2.65 million

Other Advisors – Hurst Morrison Thompson – due diligenceRosenblatts – Legal for investorsFox Williams – Legal for company

Comments – Matrix Private Equity has led the latest round of financing into FootFall Ltd, a provider of people-counting solutions and related information services. Matrix led the consortium of investors including previous investors Quester Capital Management, NewMedia SPARK and Advent Venture Partners in a round totalling £2.65 million.

Founded in the UK in 1991, FootFall is a world leader in the provision of business performance information derived from the monitoring and analysis of pedestrian traffic flow. The company’s advanced digital cameras and electronic equipment cover some 1.85 million square metres of retail space in over 15 countries, where they count over two billion people every year.

Mark Burgess, managing director at Matrix Private Equity commented: “FootFall is an exciting investment opportunity. It has a strong track record in the market for providing pedestrian flow data and has successfully transformed itself into an information business provider. The management team are committed and enthusiastic and we believe that they will continue to grow the business successfully.”