MetaPack raises #3.25m 3rd round finance

Investee Company – MetaPack (UK)

Investee Company Business Type – Provides e-fulfilment services

Type of Financing – Third round

Equity Providers – Cross Atlantic Capital Partners, Cazenove Private Equity, Top Technology

Equity Leader (Individual) – James Milligan, Cross Atlantic Capital Partners

Debt Providers – N/A

Debt Type – N/A

Debt Leader (Individual) – N/AEquity Amount – £3.25 million

Total Deal Value – £3.25 million

Other Advisors – N/A

Comments – MetaPack announced a third round investment of £3.25 million following last months launch of, the first Internet site to utilise MetaPack’s technology and services., a joint venture between Boots Internet Ventures and Granada, is dedicated to providing information and products on a range of health and beauty aspects.

London-based MetaPack was set-up to improve the online shopping experience for consumers by providing a specialist fulfilment services for retailers, specialising in integrating technology with logistics operations such as warehouses, customer contact centres, home delivery carriers and local delivery systems.

MetaPack, founded at the end of 1999, has already attracted two seed round investments totalling £3.75 million from Cross Atlantic Capital Partners, Brainspark, Top Technology and WPP Group.

MetaPack was founded by Michael Hall and Patrick Wall both currently managing directors of the company. Prior to launching MetPack Hall was a Deutsche Bank director and designed the first fully integrated multi-product trading strategy system and Wall previously worked as a Hays plc divisional operations director and has 17 years experience in distribution operations, consulting and marketing. The team also includes William Alexander, network director, previously IBM worldwide manager for retail supply chain solutions and technology director, John Ward, who was head of information systems at ONdigital.

Patrick Wall said: “MetaPack will use this funding to accelerate growth and strengthen its market position as the leading expert in this area.”