Mid Europa acquires Bulgarian ITV

Central and Eastern European private equity firm Mid Europa Partners has acquired Bulgarian Interactivni Tehnologii (ITV) for an undisclosed sum.

ITV is a direct-to-home satellite pay TV operator that has approximately 80,000 subscribers in Sofia and across the country.

Associate director of Mid Europa, Stefan Tzvetkov said: “The acquisition of ITV secures a foothold in the Bulgarian pay TV market and is a follow-on acquisition that builds on our already established pay TV footprint (including cable and DTH operators) across South Eastern Europe, which is in line with our investment strategy.”

Operating from London, Budapest and Warsaw, Mid Europa advises and manages funds with asset value of approximately €3.2bn.