Nauta leads Fizzback round

Fizzback, a UK provider of a customer services platform, has raised £1.6m in a Series B funding round led by Nauta Capital, a Spanish VC.

Also taking part in the round is London-based venture firm Advent Venture Partners, which led a £2.5m Series A round in October 2006.

Fizzback is the only cross-channel platform (sms, email, voice, web) for real-time dialogue between business and its customers at their points of experience.

For example, a customer may have had a bad experience in a store whilst out shopping. The customer can, if they chose, to submit their complaint via text message or online. Fizzback’s technology will then interpret the message, extrapolate the most important and relevant information, and send back a tailored response, as well as alerting the relevant employees of the store that there is a problem that needs resolving.

The company has a particular focus within the Retail, Telecommunications, and Contact Centre verticals with clients such as Tesco, T-Mobile, The Carphone Warehouse, Phones 4u and Marks & Spencer.

The £1.6m raised will be used to consolidate Fizzback’s market leading position in the UK and helping it to expand into Europe and the US.