Permira appoints senior advisor

UK LBO giant Permira has appointed Keith Jones, former CEO of Morley fund Management, as senior advisor.

Jones will be responsible for advising Permira’s newly-formed financial services team on investment opportunities in the asset and wealth management sectors.

The recently appointed advisor has over 32 years of experience in the financial services industry. He joined Norwich Union Investment Management as CEO in 1999 and was responsible for the merger and integration of the asset management arms of the CGU and Norwich Union, becoming chief executive of Morley Fund Management, Aviva’s global asset management business in 2000.

With the appointment of Jones, Permira now has 11 professionals focusing on asset and wealth management, general insurance and the financial infrastructure and services sectors.