Uprichard arrives at SUSO from Coca-Cola, where he founded and led the team behind Relentless, its rapidly growing energy drink, which has reached a turnover of £15m in just over two years. He joins a team including chairman Harry Drnec, previously CEO and chairman of Red Bull UK, and COO Andrew King, formerly CEO of PJ Smoothies, now part of Pepsi-Co. Prior to his success at Relentless, Uprichard performed key roles at L’Oreal and before that at Unilever,