- Sports generally not a fit for buyout funds
- Some funds have looked at sports deals
- Trophies for individual fund managers
Ron Burkle, the founder of investment firm Yucaipa Companies, is reportedly interested in the Clippers (Burkle is co-owner of the Pittsburgh Penguins of the NHL), as well as athlete-turned-entrepreneur Magic Johnson, who is backed by Guggenheim Partners, the financial services firm that led a buyout of the Los Angeles Dodgers in 2012 for $2.1 billion, sister website peHUB reported.
The last hot sports auction was the Dodgers sale two years ago. Private equity firms such as Kohlberg Kravis Roberts & Co, Thomas H. Lee Partners and Providence Equity Partners were involved in the bidding for the Dodgers (the Blackstone Group even advised the baseball team in the sale).
The L.A. Clippers auction hasn’t started, but private equity doesn’t seem very enthusiastic about a deal. Why? Sports teams are not a suitable investment for buyout funds, several GP and LP sources said. The value of sports teams go up “from time to time,” which doesn’t fit in with the three to five year holding time of a buyout fund, persons said.
Sports teams usually don’t have “real cash flow,” sources said. Then there is all the drama and distraction associated with owning a team, GPs said.
Still, sports deals can be lucrative. Providence Equity Partners, the media-focused buyout firm, along with Goldman Sachs, invested in the YES Network in 2001. They sold it in 2012 to News Corp. Providence, along with Goldman, made about 4.5x – 5x their money with the sale of YES, peHUB has reported.
Several sources pointed out that buyout investments in sports teams pose a conflict of interest, sources said. “As a fan, you want to spend as much money as possible to get the best players to win,” an LP said. “As a businessman, you want to maximize profits.”
Michael LaSalle, a partner at Shamrock Capital Advisors, said in an emailed response to questions that there is pressure to win with a sports team. This may or may not run counter to a fund manager’s typical endgame: increasing profitability. “That’s why we invested in the Harlem Globetrotters eight years ago—many of the economic benefits of owning a sports team, but we knew we’d win every night!”
The Herschend Family Entertainment Corp acquired the Globetrotters from Shamrock late last year. The Los Angeles firm reportedly sold the team for $70 million to $100 million, CNBC said.
One of the bigger obstacles to investing in a sports team is LPs. Investors will get upset with such deals if they are outside the fund’s investment strategy, sources said. They will also question the firm’s motivation for buying a sports team, a GP said.
Investments in sports teams are generally considered “trophy buys” or vanity plays, sources said. Typically these deals are the domain of individual byout or hedge fund executives who put their own money into a franchise. For example, David Blitzer and Joshua Harris completed the purchase of the New Jersey Devils hockey team last year. Blitzer is a senior managing director at Blackstone Group, while Harris is co-founder of Apollo Global Management.
Executives invest in teams “so they can sit next to the court, in the dugout and be the jock that, in the majority of cases, they never were,” a different LP said.
Luisa Beltran is a senior writer for peHUB.