Investee Company – First! Venues Ltd.
Investee Company Country – United Kingdom.
Investee Company Business Type – Provides specialist conference facilities.
Type of Financing – Acquisition for expansion.
Equity Providers – Sovereign Capital Limited.
Equity Leader (Individual) – David Myers, and Peter Brooks.
Debt Providers – Lloyds TSB Acquisition Finance.
Debt Type – Senior
Debt Leader (Individual) – Martin Cordy.
Equity Amount – £2.9 million
Total Deal Value – £ 6.5 million
Other Advisors – Olswang (Sovereign Capital Ltd), Eversheds (Vendors).Comments – First! Venues is a provider of specialist conference centre facilities to the corporate market.
The company was founded in October 2000 with the acquisition of The Mount in Tettenhall Wood, West Midlands and an investment from Sovereign Capital and Lloyds TSB.
First! Venues is following a buy and build strategy to develop a national network of centres to serve the large, corporate conference centre venue market.
Specialist conference centres provide a service, which is highly tailored to the needs of corporate clients as a result of their focus on this market.
The second site is Dunchurch Park near Rugby, West Midlands, acquired from Marconi plc on 22 January 2001 for £5.65m.
Russell Secker heads the management team with two former Whitbread Directors, whose experience combines developing and managing both specialist conference centres and hotels with substantial corporate conference, training and event activities.
David Myers from Sovereign Capital Ltd, who led the equity investment along with Peter Brooks, joins the board of directors at First! Venues Ltd.