Brazos, Parallel execs launch Riata Capital Group

  • Dallas-based firm will focus on North America
  • Seeks control and non-control deals of $10 mln to $50 mln
  • Co-founders are Jeff Fronterhouse and Barron Fletcher

Based in Dallas, Texas, Riata plans to target control and non-control investments of $10 million to $50 million in consumer, energy, healthcare, and business and industrial services. While it will focus on North America, the firm plans to tap into its experience in the Southwest, where Fronterhouse and Fletcher inked many of their deals.

Fronterhouse and Fletcher have inked more than 55 platform deals and 75 add-on acquisitions for more than $4 billion of transaction value in the past 15 years. They have known each other for many years. 

Fronterhouse co-founded Brazos Private Equity Partners in 1999, the same year Fletcher founded Parallel Investment Partners. Brazos had previously raised a total of $1.4 billion for three funds, while Parallel had raised $400 million over two funds. Neither Brazos nor Parallel plans to raise a new fund, they said.

The launch of Riata Capital Group comes after discussions that began 18 to 24 months ago, Fronterhouse said. “Brazos is possibly known more for ‘buy and build’ of larger, more stable companies, while Parallel Investment Partners has more of a reputation for success in investing in higher growth, category-leading businesses, but there’s a lot of intersection between the two strategies,” Fronterhouse said. “We’re bringing together what we consider the most compelling elements of both firms.”

He declined to say if Riata plans to raise a fund. For now, it is operating as a fundless sponsor. “We’ve organized capital support to allow us to sponsor transactions,” Fronterhouse said. The firm had not filed a Form D for any fund, according to a check of

Riata is currently shopping for three to four platform acquisitions over the next two years. The firm expects to exit existing portfolio companies roughly over the same period of time.

Riata executives will separately manage several companies they handled at Brazos and Parallel Investment Partners.

Riata Capital marks at least the second new firm to trace its roots to Brazos, which decided last year not to raise a fourth private equity fund. Brazos reached the end of the commitment period for its third private equity fund in July, 2014.

Late last year, CenterOak Partners launched with Randall Fojtasek, co-founder and co-CEO of Brazos, with plans to raise up to $400 million for its inaugural fund.

All told, nine people from Brazos are moving over to Riata, including two senior managing directors focused on investment origination, one senior executive who provides operational support to a number of Brazos companies, one associate and five operating partners. Riata CFO Robert Taylor formerly worked as CFO of Parallel Investment Partners.

Fletcher said the name Riata comes from the word “lasso” in Spanish. “It’s a name that resonates with where we came from and translates well to this part of the country,” Fletcher said.

Among Parallel Investment Partner deals, the firm made more than 12x times its invested capital on tea retailer Teavana, which it took public and later sold to Starbucks. Regional Management Corp, a consumer loan business, generated a roughly 5x return.

Brazos completed a dividend recap at Vision Source and merged its Winebow business with a Brockway Moran-backed wholesale wine distributor to form the Vintner Group, last year. Brazos is also weighing add-on acquisitions for several of its companies.

The Brazos and Parallel companies that Riata Capital executives oversee include European Wax Center, Golden County Foods, Healthcare Solutions, Mealey’s Furniture, Moosejaw stores, Superior Auto, Spritz Designer Fragrances, USA Discounters, and Vision Source, according to its website.

Contact info

Managing Partner Barron Fletcher:

Managing Partner Jeff Fronterhouse:


Correction: This story had been updated to correct three inaccuracies: an earlier version of this report used an incorrect company name for Regional Management Corp. The previous version stated the end of the investment period for the third Brazos fund was in 2014, not coming in 2015; also, the companies overseen by Riata Capital executives are from the Brazos and Parallel portfolios.