Founded in 1999 by Andrew Walmsley and Charlie Dobres, i-level turns over more than £100m of online media expenditure across display advertising, search marketing and affiliate management. Clients include the COI, Orange, William Hill, Specsavers and Sony.
i-level’s management, which holds the balance of the business after reinvesting in the transaction, said that the ECI investment would also provide a war chest for both UK and international investment and acquisitions.