HGGC’s MyWebGrocer takes aim at Europe after closing Buy4Now deal

After investing in Vermont-based MyWebGrocer last June in a deal with its owners, Lawson is expecting growth to accelerate with the addition of Buy4Now Technology Group, a Dublin, Ireland-based specialist in commerce software for grocery and retail clients in Europe. HGGC bought the company for an undisclosed sum.

“We’re going to continue to expand globally,” Lawson said in an interview with Buyouts. “This is just in its infancy.”

Lawson compared the combination of MyWebGrocer and Buy4Now to some of HGGC’s other portfolio company moves.

These include Hybris Software, which the firm combined with Montreal-based iCongo and then sold to SAP in 2013. He further cited the example of Sunquest Information Systems, which HGGC combined with Powerpath, a unit of Elekta of Sweden, and then sold to Roper Industries for $1.42 billion in 2012.

Rich Tarrant, CEO of MyWebGrocer, said the Buy4Now deal supports the company’s “global ambition.”

Founded in 2000, Buy4Now serves Musgrave Group, the largest grocery distributor in Ireland, as well as other clients in Europe. The company will operate as a subsidiary of MyWebGrocer, a provider of digital marketing solutions to more than 140 grocery retailers with 10,000 stores and more than 200 consumer-packaged goods brands. 

MyWebGrocer already has an office in London.