PEIRA Launches

The Private Equity Investor Relations Association (PEIRA) was officially launched last week at the Adam Street Club in London.

The aim of PEIRA is to provide a support, networking and resource centre exclusively available to all investor relations, client relations and marketing executives in private equity and venture capital.

The organisation will also undertake research, publish information and provide education and training to the private equity investor relations community.

According to the associations literature: “As the private equity industry continues to find itself under increasing scrutiny PEIRA is intent on raising awareness of issues concerning private equity IR, representing the views of its members to the regulatory bodies, the investment community and policymakers.

“PEIRA has received the full and active support of the British Venture Capital Association (BVCA) together with its IR committee and will bring a wealth of experience in private equity and private equity communications. PEIRA is also actively supported by Vince O’Brien, Director at Montagu and past-Chairman of the BVCA, Thomas Kubr, Managing Director and CEO of Capital Dynamics and EQUUS Group, the private equity communications consultancy”.

Vince O’Brien, Director at Montagu, commented:

“I am thrilled to be supporting the Private Equity Investor Relations Association. As the private equity industry continues to mature and LP communications become more sophisticated, PEIRA has a crucial role providing support and development resources to investor relations professionals servicing the private equity industry. I am very much looking forward to working with the PEIRA team and providing this much needed organisation for private equity IR’s.”