Transitions: TL Ventures Hires IT Strategist –

TL Ventures in February hired Andrew Morozov as its first principal in charge of strategic planning to provide insight into market trends and help scout information technology deals, said Gary Anderson, a managing director at the firm.

A professional recruiter connected Morozov, a former vice president at IT consulting firm the Gartner Group Inc. who was actively seeking a position in the venture capital industry, with TL Ventures, who was looking to hire intellectual talent, the new principal said.

Morozov said he is responsible for conducting strategic research for future trends in the technology market, which will help the firm to proactively seek out entrepreneurs. He also will help young tech business owners who lack experience in building their companies by working with TL Venture’s more than 60 portfolio companies, Anderson said.

The firm refers to their new hire as an “intellectual asset” who will stay on top of hot issues and technologies.

“We’re not employing Dr. Morozov to do the next deal,” Anderson said. “[But to] think about what the next deal should be.”

The firm decided to add this new position because in today’s market, capital is abundant, and entrepreneurs want to know what a prvate equity firm’s value proposition is once the deal is done, Anderson said.

As a vice president at the Gartner Group, Morozov helped clients such as banks and insurance firms buy new technology.