Insight

Forward Consumer Partners raises $425m for maiden fund

Forward invests in branded consumer businesses.

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  • The firm will make majority equity investments of $25 million to $100 million apiece
  • No placement agent was used for the fundraising
  • Forward founder and Managing Partner Matt Leeds is a former partner at L Catterton

Forward Consumer Partners has closed its inaugural fund at a hard cap of $425 million.

Forward invests in branded consumer businesses. The firm will make majority equity investments of $25 million to $100 million apiece.

No placement agent was used for the fundraising.

Forward also operates Fast Forward, a strategy which incubates consumer brands from inception.

On the fundraising, Matt Leeds, Forward’s founder and managing partner, said in a statement, “We are grateful to everyone who has contributed to Forward’s launch, honored by the support of our investors, and excited about what Forward will accomplish in the years to come.”

Leeds is a former partner at L Catterton.

Founded in 2023, Forward is headquartered in Greenwich, Connecticut.