Insight

Princeton Equity Group wraps up sophomore fund at $575m

Princeton invests in franchisor and multi-unit companies.

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  • Princeton Equity Partners II’s LPs include endowments, foundations, fund of funds, sovereign wealth funds, family offices, insurance companies, and asset managers
  • Princeton’s debut fund raised $352 million and held its first close in June 2021
  • Aviditi Advisors was placement agent and advisor for the fund

Princeton Equity Group has closed its second fund at a hard cap of $575 million, beating its $475 million target.

Princeton Equity Partners II’s limited partners include endowments, foundations, fund of funds, sovereign wealth funds, family offices, insurance companies, and asset managers.

Princeton’s first fund has $352 million in total commitments and held its final close in June 2021.

Princeton is led by co-founders and Managing Partners, Jim Waskovich and Doug Kennealey.

Aviditi Advisors was placement agent and advisor for the fund while Kirkland & Ellis LLP served as legal counsel.

Based in Princeton, New Jersey and Dallas, Princeton invests in franchisor and multi-unit companies.